Company introduction

Migu interactive entertainment limited focuses on mobile games and Internet sports,Is the only operating entity of China mobile's digital content game segment,Committed to opening professional product introduction, channel distribution, deep operation, marketing promotion and data support to partners and other comprehensive platform services,To provide users with popular games and other digital content, interactive entertainment information, e-sports, sports events, Internet fitness and other services,Is the innovator, integrator and leader of China's pan-entertainment industry.

The development course

  • 2009-
    2010
    China mobile
    game base.
  • 2011-
    2012
    Introduction of in-game payment
    mode for android games;
  • 2013-
    2014
    For all users, innovative
    cloud billing;
  • 2013-
    2014
    Facing the whole product, leading the partners to open up the blue sea of mobile games
  • 2013-
    2014
    For the whole channel, launch and plan, build a little access, the whole channel distribution of the new light game development mode.
  • 2015
    01.23
    China mobile game base officially renamed Migu interactive entertainment
    Co., Ltd.

development strategy

Guided by the strategy of the group company and the transformation of digital services,Further stimulate innovation momentum, forging core capabilities, deep in the field of games, remodeling the industrial value chain; Force vertical field,Build running fitness new ecology, create a healthy and happy lifestyle of the pan-entertainment platform.

EXTERNAL COOPERATION

More than 1200 industry partners in meigou entertainment,Including hard nuclear alliance, Tencent, Baidu, Alibaba, perfect world, cheetah mobile, happy element, gameloft, happy games, etc.The total value of the industry created 3.3 billion.

Brand activities

Migu e-sports competition game

Migu e-sports competition game (MEST) sponsored by the Migu interactive entertainment co., LTD., China mobile, cooperated with various provinces and cities company held two seasons a year, 16 - oriented, 36 young game user groups, grasp the campus market, relying on their own board game platform and Migu has its own platform, e-sports enthusiasts to provide not only severe e-sports experience, also more players to provide leisure game, e-sports ecological make everyone involved.

MEST (Migu game e-sports competition) e-sports brand IP, and the national network intelligence games IP joint force: the scale of the event continues to expand the scope, do big influence, using east China, south China, north China and other regions competition system, online and offline combination, covering occupation and mass users; In terms of game content, more games suitable for e-sports should be introduced with an open and cooperative mind. In terms of operation mode, the competition attracts well-known clubs and teams to participate in the competition, further improving the professional service of the competition. The annual competition radiates to 20 provinces and cities, more than 300 colleges and universities. More than 230 online competitions and 18 offline competitions are held around Migu games.

Nowadays, Migu entertainment has formed unique to each tournament IP system, using China mobile users and channel resources, covering the e-sports games, chess games, mainstream deep young user groups and move is committed to promoting the healthy development of e-sports, was determined to achieve the universal of e-sports, entertainment, spread of e-sports universal spirit of competitive sports.

Migu poker tour

The national Internet intelligence games is jointly organized by the chess and card sports management center of the general administration of sport of China, China Internet service business place industry association and Migu culture and technology co., LTD., and hosted by Migu interactive entertainment co., LTD., which is the top annual comprehensive chess and card games in China. It will be held once a year and progress year by year. The quadrennial cycle will be connected with the national intelligence games, and the major domestic chess and card platforms will be jointly held.

memorabilia

Contact us

Migu interactive entertainment co. LTD
address:No. 88-1, yurun street, nanjing city, jiangsu
province
WeChat
weibo